Medical Month 60s - Sony Channel Africa
A combo promo bringing together the program’s Dr Feelgood and Deathrow Doctors for a launch in June on The Sony channel Africa. Very dark and disturbing stories required a relatively dark treatment. Taking inspiration from my all time favourite title sequence Se7en, I built the idea around shooting all the things we find familiar with doctors and the stories we here of celebrity prescription drug use... and fame itself. This brings in an additional but vital element to give it context and narrative. The sound bites drive the visuals, deepening the context. Backed by music that's a nod to Se7en, there are a few other nods to Kyle Cooper's inspirational work. This was a passion piece that unfortunately I had to turn around in just under 2 weeks, which was made easier by the assistance of my assistant producer Anna Sabti, the shooting prowess of the VFX company, the audio excellence of We Are Audio's Ruth Rainey and those magic hands of Matthew Bancroft.